Bengaluru, the country’s fastest growing city and IT hub, is home for more than 11 million people. The sedentary mechanical lifestyle of the people here has lead to an increase in diseases such as obesity, heart problems and diabetes among other lifestyle related diseases. As a result, people are looking at organic products and healthy food alternatives such as millets to reduce their daily consumption of rice and wheat. At present, Bengaluru is serving as the best market for organic products.
To tap into this consumer requirement and to promote organic and millet cultivation in the state, the Government has set up the Jaivik Krishik Society, a store solely dedicated to organic products, in Lal Bagh. With over 400 organic and health food stores situated all over the city, to the people of Bengaluru, organic food is no longer a luxury but a way of conscious and healthy eating. This shift in consumer behaviour has also given rise to an array of restaurants that serve only organic food mostly made with a variety of millets.